Assertiveness

"Whoa! Did you see Ray speaking to the CEO? That's how to be assertive - dealing with someone really tough and getting your point across clearly without going too heavy or looking weak. People really respect Ray for that."

Being assertive is the ability to stand up for your own or other people's rights in a calm and positive way, without being either aggressive, or passively accepting 'wrong'. It involves expressing thoughts, feelings and beliefs in direct, honest and appropriate ways.

Assertive individuals are able to get their point across without upsetting and disrespecting others, or becoming upset.

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Content Library: Assertiveness
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Johns Hopkins Carey Business School Associate Professor Stacey Lee discusses the importance of wise negotiation techniques, even – or especially – at a time of crisis such as the current COVID-19 pandemic

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