Copywriting

Dmitry could weave gold from even the lamest client brief. his copywriting skills made everything clear and crisp, and he usually added a cheeky bit of humor into his work for good measure. It even became his calling card.

Copywriting is one of the most critical elements of any and all forms of marketing and advertising. Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them.

Aside from writing skills, copywriting benefits from empathy, listening, focus, and storytelling.

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Content Library: Copywriting
How to write text that sells, by David Ogilvy more_vert
How to write text that sells, by David Ogilvyclose

Principles from the father of advertising

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