Business Strategy

"Did you see Génesis announced her company's plan to enter 5 new markets, and for each market the company will be partnering only with hotel companies? That's a real sharp business strategy."

Before getting into the skills for Business Strategy, it's worth breaking down the term. Business Strategy is a long term plan of action designed to achieve a particular goal or set of goals or objectives for a business.

Strategy is a company's game plan for strengthening the performance of the business. Strategy is a core part of business, but even having a good strategy and executing it well doesn't guarantee success.

Skills that contribute to excelling as business strategy include critical thinking, facilitating group discussion, persuasion, decisiveness and problem solving.

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Content Library: Business Strategy
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